SEO 2

Revealed! The Secrets Of Online Reputation Management

Each day the number of netizens is going up exponentially; there are more people today than ever browsing the lanes of the cyber world in the search for information and news about places, businesses and even people. Since the number of readers is increasing each day, several publishers are coming forward with reviews and information about people, products and services to whet the appetite of internet goers. So it would not be incorrect to say that the internet is a veritable treasure trove of information and there are takers for all these words. This is both a good thing and a bad thing. The good part is that if something positive is written about your business online, it will reach many people across the country and even the world; however, the same also holds true for bad reviews as well. A single bad feedback or post can wreak havoc on your business prospects and future customer footfall. To put it simply online reputation management has turned into an integral aspect of marketing and brand management.

If you want to know about reviews about your company, all you have to do is Google your company and if you see a host of bad reviews, you can be sure that they will have a significant impact on your business. But there is a way to remedy the situation: an online reputation management program.
Mot of our clients ha a problem with bad reviews and feedbacks which were often the work of disgruntled ex employees or even competitors; however today when I Google one of our clients; there is nothing hut good stuff written about them. The top ten results are the blogs, press releases and other corporate sites that we crated as part of our organic SEO strategy.
These results were planned and executed, just a mere 6 months ago as a Google search on one of these clients would return numerous objectionable reviews. When a large company that services more than 80,000 clients a year in several different states, it was obvious that it would not be possible to please all the clients. Unfortunately, the bad reviews occupied 7 of the top ten spots on Google. Can you imagine the kind of impact that can have?
The good new is that we could salvage their online reputation through the use of a structures SEM and SEO plan that included article syndication, press release optimization and PR activities. If brand management is important to your business, you simply cannot ignore the importance of online reputation management, so lets talk about how and where you can tart your ORM plan:
Target your audience by creating and using press releases that can be linked to various sources. Ensure that these press releases are optimized for relevant keywords; you can also make use of relevant content such as management bios, FAQ etc.
Blogs can do a lot for your business; since people are writing about any and everything under the sun, you can be sure that bloggers are being heard the world over besides getting a blogger to give you a thumbs up will be seen as Third Party Endorsement that can make a worlds difference
Another potent tool for online management is the use of sub domains, as far as Google is concerned; these are separate sites that carry the trust and authority of the primary domain. However, ensure that the sub domain does not have the same content as the primary domain.
If you haven’t already started cashing in on Twitter’s popularity it’s high time that you do; make sure that you use keywords in your user name. You can also consider other social networking sites such as MySpace and Facebook.
Finally, a slightly expensive approach is to us the Google AdWord pay- per-click campaigns. You need to understand that optimized content typically takes days or weeks to improve your Google ranking; however text ads provide almost instantaneous results.
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