10 Quick Tips to improve SEO
While
search engine optimization yields the most poignant results when incorporated
into a site from the ground up, it can also increase the ranking and popularity
of an existing site. The implementation of most SEO techniques calls for a
significant investment of time. However, if you are interested in a quick
boost, here are 10 quick tips to improve the search engine optimization of your
website.
Change those titles: What you need is a pertinent title that will
entice your readers; the title of your page is possibly the most important SEO
element, so it is crucial to ensure that it matches the content of your page
and sis no longer than 10 words.
Choose the right keywords: Keywords can
make or break the chance of your site, so choose prudently. Realistically,
keywords that work the best are two or four phrases which net goers are likely
to use when searching for information on your niche. With Google’s Panda and
Penguin updates out, you will also need to keep a close eye on the keyword
density. Remember to always write for your audience and not for the search
engine bots, and you should be fine.
Go detailed with your meta tags: Meta
tags are responsible for drawing visitors to your site, so ensure that you
offer them an overview of the content on the page. If you omit the meta
descriptions tag, the search engine will just pick a random part of the page
which may not do justice to the information that your content offers.
Header tags: Choosing the right header tags (from h1 to h6)
can add to the weight of your content. Ideally, you should have one h1 tag on
the page followed by two h2 tags, three h3 tags and so on. The headlines will
lend aesthetic appeal to your page and will also appeal to search engine
spiders.
Fresh content: Search engines are particularly
partial to sites that regularly offer fresh content. In fact, adding a few new
and informative articles to your site every week or ten days can make a huge
difference to your ranking.
Regular navigation structure: While you
can let your creative spirit sore when designing your website, when it comes to
the navigation structure it is best to stick to the standard form. This will
not only help your visitors to better utilize the sites resources but also a
consistent navigation structure will sit well with the Search engines. A web
page should never have more than 9 links with the least important ones pushed
to the bottom of the page.
Alt tags for images: Search engine
bots cannot read images, so the only way to get all those neat pictures indexed
is through the use of alt tags. These alt texts do more than just assist the
search bots; they also provide the sole reference that the reader has about the
images in case the picture fails to load. So, use sensible and descriptive tags
like “ This is an image of Martha Stewart Cooking Pasta”
A bit of page sculpting can go a long way:
Page sculpting entails the sensible use of “nofollow” to prevent the page rank
from taking a hit when linking off the website. Through page sculpting, you can
legally and effectively guide the search engine crawlers to the most relevant
and prominent parts of your site by using no follow on links to unimportant
pages like privacy policy, contract etc.
Back linking your way to the top rank: A large number of links can without a doubt
work in favor of your site but if you enlist the help of link farms, you will
be penalized by the Big G faster than you thought possible. So, paying for
links and exchanging links with irrelevant sites should be a strict no-no in
your SEO books.
Your website has to perform well:
Page loading time has also been incorporated in Google’s search algorithm as
one of the criteria that will have a bearing on the SERPs rank of a site. So go
for lean web designing and do away with bulky graphics and images that slow
your site down.
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